Google AdSense was the first major contextual advertising network. It shows user area of interest thus increasing the chance of receiving a response. That is why it influences user more effectively. Contextual advertising is also called "In-Text" advertising or "In-Context" technology.Īpart from that when a visitor doesn't click on the ad in a go through time (a minimum time a user must click on the ad) the ad is automatically changed to next relevant ad showing the option below of going back to the previous ad.Ĭontextual ads are less irritating than traditional advertising. An example of contextual advertising is an ad offering a special price on a flight to Italy appearing on a website concerning traveling in Europe. Contextual advertising is also used by search engines to display advertisements on their search results pages based on the keywords in the user's query.Ĭontextual advertising is a form of targeted advertising in which the content of an ad is in direct correlation to the content of the web page the user is viewing. For example, if the user is viewing a website pertaining to sports and that website uses contextual advertising, the user may see advertisements for sports-related companies, such as memorabilia dealers or ticket sellers. The advertisements may be displayed on the webpage as pop-up ads. A contextual advertising system scans the text of a website for keywords and returns advertisements to the webpage based on those keywords.
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